2026 According to Pinterest

Pinterest has issued their predictions for the trends that will dominate 2026 where “consumers will seek comfort, authenticity and optimism to quiet the constant noise of the world and social media”. It will be interesting to see how some of these play out in branding. I usually scoff at predictions but these seem more grounded and realistic than usual as well as feeling like proper responses full of whimsy as an antidote to the dumpster fire that was 2025. Also, it seems we will be at the mercy of Gen Z and Millennials.