A Crusade Against Long Names

Established in 1951 in the campus of UCLA as an “interdenominational Christian evangelism and discipleship organization” focused on college students, Campus Crusade for Christ has grown to include professionals, families, athletes, and high school students. With active ministries in more than 1,000 colleges in the U.S. and served by more than 25,000 full-time and part-time team members in 191 countries around the world, Campus Crusade for Christ is one of the largest organizations of its kind. This week they announced a name change, Cru, and new logo that will become officially adopted in early 2012. Although Cru states that even though “Our primary and ultimate dependence is on the Lord,” they “enlisted the help of consultants because we don’t have the