A Fresh Identity Tue Impress

Ruby Tuesday, the international restaurant chain known for its casual dining menu and impressive salad bar, has been implementing a new, “fresh” (a word emphasized over and over) identity over the past several months to coincide with an update of the brand’s interior. Gone are black- and white- checkered tablecloths and the hodge-podge of sports memorabilia that adorned the walls and were reminiscent of Applebee’s or TGI Friday’s In their place is a more upscale and elegant look and feel.For the most part, I am impressed with the work of DJ Stout and team from Pentagram, Austin. The new identity represents a more sophisticated eating establishment, and features some great brand extensions, such as the “RubyTueGo” take out service. While the green u