And the Google Played On…
Launched this month, Google Play is the successor to Android Market, Google Music, and the Google eBookstore all now in a single place with the power to sync across all your different screens in the proverbial cloud and featuring over 450,000 apps and millions of songs. With the launch came a new logo. Clever intro video. Logo animation at the end. Google branding straddles the line between great and bad. While it still struggles to find a consistent tone of visual voice, upgrades to the interface of YouTube and beautiful logo animations like the one for Google Chrome that you can see on their commercials prove that they are on the right track and have mastered the art of the not-so-annoying gradients. The logo for Google Play combines all of Google’s brand idioms in one place: the a