Better Bread. Better Subs. Better Logo?

Milwaukee-based Cousins Subs was established in 1972 when two cousins, originally from Atlantic City, introduced the Midwest to the Eastern-style subs they had enjoyed back home. From the beginning, the pair were committed to delivering quality sandwiches made with the best ingredients available. Of the company’s 150 locations, 128 of them are located in the state of Wisconsin. Having grown up in Milwaukee, it has always been one of my favorite sub shops. In my opinion, the ingredients and the bread really are better than the competition’s — the logo is another story.[Ed.’s Note: While we typically pass on smaller regional brands, we received a significant amount of e-mails about this redesign and we are very proud to be able to please our devoted Wisconsin readersh