Big Shoes to Phil’

With the help of ad agency Johannes Leonardo, Philadelphia Cream Cheese has introduced a new brand character, Phillyboy, a cowboy that rides a cow and brings cream cheese to the people. It’s kind of goofy but also refreshingly old-school, with no celebrity cameos involved. Phillyboy is part of the brand’s new platform, “Really Philly Good”. At the link, more on the campaign and for the various Phillyboy ads head on to their YouTube channel.