Brand New Appreciation

Tre Lyerly writes about encountering Brand New as a 12-year-old kid and I have all the feels (which is not a sentence I write frequently, if at all). I am not posting this as a self-pat on the back nor am I fishing for compliments but it’s rewarding (and kind of freaky) to see the extent in which some dude (me) writing about logos at 5:00 am every day — along with the collective opinions in the comments (the good, the bad, and the ugly) — can have a positive impact on the least expected people (and by that I mean, I am never writing with a 12-year-old in mind as the audience).