Brand
2023But First, Let me Take a Selfie
A new campaign from Italy’s Ministry of Tourism and ENIT (its National Tourist Board), titled “Open to Meraviglia” (Open to Wonder), transforms Botticelli’s Venus into a social media influencer posing in front of the country’s various landmarks and it has not been well received.
Closest kin
Pope for the Best and Prepare for the ’gram
Brand
Pope for the Best and Prepare for the ’gram
Behind the Borschenes on Inter Milan
Brand
Behind the Borschenes on Inter Milan

Project
"Sightseeing in an age of digital media and insta-jealousy," photographer Oleg Tolstoy's Tourist Trap

Project
Luca Mastroianni on his journey from Instagram selfies to the new Gentle Monster campaign

Publication
Filippo Fontana illustrates a satirical take on Italian pop culture

Project
Jacopo Benassi revisits the Italian transvestites of Lisetta Carmi's work

Project
Bellissimo takes us on a hidden tour of the beach of Rome, Ostia