Case the Joint

On the heels of this year’s Creative Data Lions Grand Prix winning entry scandal, where DM9’s case study entry used AI-generated and manipulated content “to simulate real world events and campaign outcomes” and as a follow-up to their 2022 hilarious campaign mocking the ad industry’s obsession with case studies (and generating brand impressions and building brand engagement), Zulu Alpha Kilo has released another campaign holding up a mirror to the industry as Jacob, a Chief Creative Officer at an ad agency, explains why he is in jail along with other, more menacing-looking extortionists.