Citroën, Now with More Shine

I will start this by saying that I am not a car person, I haven’t owned one in more than eight years and beyond the obvious subjects, my appreciation of cars and their makers is limited. Given the amount of e-mails I received about the redesign of French manufacturer Citroën, I am going to assume that their cars and brand mean a lot to a lot of people. Citroën DS Inside concept car. Designed by Landor, the new logo comes as Citroën celebrates its 90th anniversary (founded in 1919) and as it unveils new models of its DS line (no idea what the DS line is but, again, looks like it’s a big deal — no need, dear readers, to lecture me on the importance of Citroën, I do get it). The chevron icon has, of course, been Neue Metalized™ (someone had to come