Classy and Sustainable

In redesigning the bedding collection packaging for Tekla — a Danish brand of “elevated yet functional” fabric homewares for sleepwear, bedding, bath, blankets, and kitchen — Goods managed to maintain the premium presence of their previous white boxes by replacing them with thick, textural envelopes that have reduced its total greenhouse gases emitted by 88%, the packaging footprint by 82%, and the materials required to produce it from eight to three.