Colombia goes Cuckoo for Coco

Known mostly for two clichés — coffee and drug cartels — Colombia is a rich and diverse country and due to its large geographical size and population it is one of the most active and influential countries in South America. It also benefits from an amazing location at the Northwest point of its continent, with coasts on both the Pacific Ocean and the Caribbean, a lush forest, and an epic mountain range in the Andes. Last Friday, before a soccer match between Colombia and Uruguay, the host introduced its new country brand and tagline, “The Answer is Colombia,” created by the joint efforts of Sancho BBDO and BBD for the identity and by JWT, RepGrey, and MEC for the advertising. Colombia is a country characterized by its megadiversity and that’s precisely w