Connect the Ads

Established in 2006, interclick is a publicly-traded company that focuses on deploying online advertising campaigns based on data to connect advertisers with very specific and targeted audiences. Earlier this month, interclick introduced a new logo created by New York-based CA Square revolving around the theme of “pinpointing digital audiences amid the chaos of data.”“We wanted a design that highlights the interconnectivity within the chaos of an endless amount of data, and through this process, we believe that we have developed a stronger, more engaging brand identity for interclick.”— Press Release This is a great evolution story. The old logo was completely forgettable and vague, an apparent after-thought for launching the business four years ago. The new i