Creativity's Bill of Health

In an attempt to be provocative — a hundred times more shock value is needed these days to be considered provocative — D&AD has launched a global campaign to address the rumor (the fact? the word on the street?) that creativity is dying. The campaign — which rolls out with an ad on Times Square — poses the question, “Is creativity dead or alive?”, with the goal of “provoking creatives everywhere to respond”. I dunno… I guess it’s alive but it could do with some strength training and better nutrition.