Design Stuff: Ready for its Close-Up

Organized first in 2006, San Francisco Design Week (SFDW) is a “week of events highlighting the diversity and professionalism of the design community around the bay” led by the San Francisco chapter of AIGA in partnership with Adobe and the local chapters of the the American Institute of Architects (AIA), the Industrial Designers Society of America (IDSA), the Interaction Design Association (IxDA), and the Society for Environmental Graphic Design (SEGD). Its goal is to “raise public awareness of the impact that all design-graphic, product, interior, fashion, architecture, advertising, et cetera-has in the San Francisco Bay Area.” We reported on the event’s identity last year. This year, AIGA SF worked with Manual to design a logo that would be established as a