Brand
2021Dominican Republic Logo Talent Show
Shortly after launching the worst logo of 2020 with grand pomposity, the backlash to it was so hard that the Dominican Republic had to go back to the drawing board on its country brand. They decided to not just turn it into a contest but a full reality-show-like event with televised episodes. Most recently, the judges narrowed it down to six finalists, above, which will be presented on May 9 to be narrowed down to two, which will then be put up to a vote by the country. The link goes to a list of the televised events (all in Spanish, sorry, but you can still see how elaborate this contest got).
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