Easy Come, Fizzy Go

In collaboration with Adobe (and apparently Jones Knowles Ritchie), The Coca‑Cola Company has unveiled Project Fizzion, a “groundbreaking design intelligence system [that] transforms traditional brand guidelines into intelligent, adaptive assets, enabling creative teams to produce content up to 10 times faster without compromising quality, integrity, or originality” that use Adobe Firefly generative AI services with the goal of “freeing creatives to focus on storytelling, not formatting”. Could this be a positive example of the promised land of AI?