Elementary, My Dear Watsoon

Since 2006, Sleuth has been known as the channel of choice for your favorite crime and mystery reruns–such as Law & Order, JAG; NCIS; Walker, Texas Ranger; and MacGyver. As of August, Sleuth will be known as Cloo. With the help of loyalkaspar, NBCUniversal has completely rebranded Cloo, which sits alongside a fleet of channels that include The Weather Channel, Oxygen, and Chiller. Update 8/14/12: loyalkaspar was in charge of all on-air graphics and package. You&Me Studio helped with the upfront media kit. Logo was reportedly designed by Digital Kitchen and the tagline in-house.The name switch represents the first major change among NBCUniversal’s smaller “emerging networks” following its merger with Comcast earlier this year.— TV Guide This renaming is