Enterprise gets Unionized

The toughest task a designer can undertake is creating an identity for oneself. Who hasn’t taken endless months to decide on just the right symbol, the perfect typography, the best paper stock, and, of course, that extra cool finishing touch: which letterpress printer to use? Most of us only have ourselves to please in this regard (and maybe our significant others). So imagine when a global identity consultant decides that not only do they need a new identity, they’re going to change the name as well. Fare thee well, Enterprise IG. The powers-that-be have elected to join The Brand Union. Brand agencies are notorious for not exactly embracing the notion of a visual identity for themselves. Landor, Interbrand and even Pentagram get by with a classic red serif typeface. A few spor