“Wie der Haase läuft” New Year card 2025

Why It's In The Canon

"Wie der Haase läuft" is a 2025 New Year card that introduces a typeface known for its playful and whimsical take on sans-serif typography. The card’s design, which employs this typeface prominently, showcases a unique approach to letterforms that emphasize fluid, almost organic shapes. This design challenges traditional notions of sans-serif, offering a fresh perspective that resonates with modern aesthetics. For designers and creative tool developers, this card serves as a reminder of the importance of typographic flexibility and the potential for innovative typefaces to influence both digital and physical design. Its use of a custom typeface highlights the significance of custom type design in contemporary branding and communication, making it a crucial example for anyone working on web platforms or digital interfaces that require a distinctive visual identity.