Follow-Up: XXII Olympic Winter Games

In December of 2009 we reported on the logo and look, created by the Moscow office of Interbrand, of the XXII Olympic Winter Games that will take place in 2014 in Sochi, Russia. This week the Sochi 2014 Organizing Committee unveiled the concept of the Look of the Games which was designed by BOSCO Sports, a sponsor of the Olympics, as well as the official uniform provider for the Russian Olympic team since 2002. They donated the work to the committee. The look revolves around “the principle of the ‘patchwork quilt’ — a combination of 16 designs representing the most famous traditional Russian arts and crafts, ranging from Gzhel to Khokhloma.” The VISUAL LOOK OF THE SOCHI GAMES developed by the BOSCO creative team and donated to the Sochi 2014 Organizing Committ