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An eclectic project gets sandwiched between a couple of minimalist projects this week, with work from New York, Singapore, and Kyev. Dr. Jart+ by Pentagram Dr. Jart+ is a skincare brand based in Seoul, South Korea, distributing their broad (and sometimes eclectic) range of products globally to 46 countries. (The name is a shorthand for “Doctor Joins Art”.) Pentagram partner Paula Scher recently worked with the company to rethink the design system for its full catalog, with “Ceramidin” being the first line sporting the new design that features a minimalist use of Helvetica in stunning new bottles designed in collaboration with product designer Piotr Woronkowicz. The simplicity of the bottles with the soft rounded corners and their dash of yellow tops is a fantastic c
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