Friday Likes 291

Some simple and straightforward projects this week, with work from Vancouver, Brighton, and Athens. Flourist by Glasfurd & Walker Flourist is a Canadian online retailer of grains, beans, and flours, sourcing only premium quality ingredients directly from the farmers who grow them. Their identity, designed by Vancouver, Canada-based Glasfurd & Walker, reflects the quality of the product through an elegant, classic script wordmark that almost feels like it’s existed for decades, especially when used in the kraft bags. The boxes are quite nice too but I would have loved to see the same stark simplicity of the bags. The kraft, brown, and tan color palette has a great earthy feel and I like how the typography isn’t full on vintage but rather more contemporary, mixing Commerc