Friday Likes 295

We go from elegant to quirky to business-minded this week, with projects from Melbourne, Singapore, and Toronto. The Gatherers by Mildred & Duck The Gatherers is a floral studio in New Plymouth, New Zealand, that creates some stunning, natural arrangements for weddings and events. The identity, designed by Melbourne, Australia-based Mildred & Duck, is a lovely display of subtlety, combining “THE” and “GATHERERS” into a single word by ever so slightly lifting “THE”. Even if you only read it as “GATHERERS” the raised “THE” could be interpreted as the picking of flowers. The type choice is elegant and the letter spacing adds to that mood, along with the classy production of embossing the logo and choice of natural-looking pap