Friday Likes 342

Some sound typographic logos are at the core of this week’s projects, with work from Hong Kong, Vancouver, and Melbourne. K11 Craft & Guild Foundation by Toby Ng Design K11 Craft & Guild Foundation is a non-profit arts and cultural foundation in Hong Kong focusing on conserving and preserving Chinese traditional craftsmanship. The identity, designed by local firm Toby Ng Design, revolves around a modern and elegant depiction of the Chinese character ‘工’, which can have a number of different meanings, all relevant: work, worker, skill, profession, trade, craft, and/or labor. The elongated icon could have easily been boring but the addition of small slab-like serifs on the right side give it a sense of understated craftsmanship. The wordmark underneath can border on being too d