Friday Likes 378

A good range of typographic treatments this week as we bounce back and forth between Austria with a stop in Mexico, with work from Linz, Guadalajara, and Graz. Mühlholz by Gletscher Mühlholz is a family-run farm in the Mühlviertel region of Austria that produces organic chicken and small animal feed, planting soil, and raised beds and troughs. The identity, designed by Linz, Austria-based Gletscher, features a wordmark in the ever lovely GT Alpina that looks particularly good when strutting an umlaut. The highlight of the identity, though, are the abstract feed patterns that look fantastic when cropped inside an invisible rectangle and set against giant kraft bags of feed. The white printing is a perfect choice too, making the bags feel light and sophisticated, a feeling aided by the logo