Friday Likes 452

Some cool packaging sporting a minimal amount of elements this week, with work from Paris, London, and Vic. Canetta by Odds Studio Canetta is a brand of wine in a can available in France, created by sommelier and restauranteur Luca Pronzato, specializing in tinned natural wines and containing a glass and a half of wine… a good measure that feels more satisfying than a single glass and when buying a case of four it equals a bottle. The packaging, designed by Paris, France-based Odds Studio, does the right thing in not trying to evoke any traditional wine label cues and instead opts for something entirely odd and quirky by using what looks to be a slightly customized version of Benoît Bodhuin’s Waldeck. As simple and basic as the composition is on the can, this somehow bring me so much