Friday Likes 551

More packaging this week — all extra colorful this time around — with work from Melbourne, Cape Town, and Cairo. Mask Co by Jo Cutri Studio Mask Co is a “home fragrance” brand in Australia that offers air fresheners, toilet sprays, hand sanitizers, and aroma diffusers in a fun and quirky range of scents, from “Fruit Loopz” to “Rainbow Sherbet” to “Cuban Tobacco”. The packaging system, designed by Melbourne, Australia-based Jo Cutri Studio, is straightforward in its design, based around simple typography and a series of stripes but the jaw-dropping statistic in this project is that they created “over 150 unique colour palettes made for more than 200 items across 20 categories” and the result, at least in the image above, is an explosion of RGB brightness and saturation that is the equivalen