
Identity
1927Futura (typeface)
From Wikipedia
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. Designed as a contribution on the New Frankfurt-project, it is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. It was developed as a typeface by Bauersche Gießerei, in competition with Ludwig & Mayer's seminal Erbar typeface.
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