Grocery Store Cleans up its Act
From the few things I was able to read online and a couple of details our tipster shared, it sounds like Unimarc, a grocery store chain in Chile established in 1961, was in dire need of updating their identity and signal change. Whether it was all around sub-par cleanliness or dealing with the expiration dates of their products by placing new labels over the existing ones with dates further into the decaying future, Unimarc needed to clean up its act. Old store exterior. New store exterior. Purchased in 2007 by the larger holding group SMU, Unimarc is set to add 100 new stores across Chile over the next three years to complement its existing 25 locales. The old logo and overall look was definitely frumpy and generic, although I think there was something nice and old school about the “