Hat Trick

Not brand related but fascinating nonetheless: A group of mathematicians at the University of Waterloo in Ontario have invented a new and elusive “einstein” shape, a tile “capable of perfectly filling a space without ever repeating”. The 13-sided shape dubbed “The Hat” can interlock endlessly and never end or repeat. While the question “Will it cookie?” has been answered, the race is on to see what brand will adopt it first as an identity element. Any takers?