Brand
2023High Brow or Low Brow?
In the UK, McDonald’s has released a new campaign, #RaiseYourArches, by Leo Burnett, that intends to establish the raising of the eyebrows as a signal for “Let’s go to McDonald’s”. The campaign is spearheaded by a spot directed by Edgar Wright of Shaun of the Dead fame and a modified golden arches logo made to look like a pair of raised eyebrows. Clever? Cringe?
Closest kin
WcDonald’s
Brand
WcDonald’s
A Tale of Two Joes
Brand
A Tale of Two Joes
Follow the Arches
Brand
Follow the Arches
Ed Sheeran & Heinz
Brand
Ed Sheeran & Heinz
Blinkink scores with a fiery claymation advert for the Women’s Euros 2025
Motion
Blinkink scores with a fiery claymation advert for the Women’s Euros 2025
Project
“Success breeds success... but you've got to make sure you don't cock it up next time”