In Brief: Logo Tournament

With the help of Siegel+Gale’s Howard Belk and Sven Seger, Pentagram’s Michael Bierut, and LogoLounge.com’s Bill Gardner, Fortune magazine has pitted 16 logos in a battle to the death to determine the ultimate logo — when you put Nike against Intel you know the process is flawed, but as a fun exercise, it seems fun enough. Here is a black and white scan, PDF [80Kb]. If anyone has a color scan, please send my way. [Thanks to Ivan Philipov for the PDF and story] Update: Thanks to our author Ryan Hembree for providing a color version.