In Brief: Views on Brands

Given that I visit more web sites than I should, I rarely spend more than a minute on any of my internet stops — and it’s usually those with pretty pictures that manage to keep me around the longest. Avid Brand New commenter Jerry Kuyper pointed me today to the blog of Claude Singer, a strategist and non-designer for firms like Siegel + Gale and Lippincot… After many (many) minutes I finally stopped, not because I had to, but because I had gone through the entire archive. In other words, I recommend it, and suggest you consider adding it to your branding reads for a fresh take on the subject.