Industrial Honey

We are going a bit small this Friday morning with a product made by small flying insects, produced in a small British city, catering to a small audience. Sheffield Honey Company “is an artisan producer of premium quality local English honey and beeswax products” and sells Blossom, Soft Set and Heather honey. Their identity was designed by local busy bees DED Associates.DED pay a subtle homage to Sheffield’s (UK) industrial past with a simple, utilitarian approach to its very own honey brand. Sheffield Honey Company brand’s mark straddles between a nut (as in “and bolt”) and a honeycomb and is purposely understated. This is why I love logos for smaller companies and organizations, they serve as a reminder of what interesting logo and icon design can be. T