Archive/Project·2014Drift →Project2014Copywriter Rob Mitchell on why Airbnb doesn't need a brand storyProject linkswww.itsnicethat.com/articles/opinion-rob-mitchell... ↗An essay by Rob Mitchell discussing Airbnb's brand strategy. Closest kinDo the Write ThingBrandDo the Write ThingAirbnb Logo SongBrandAirbnb Logo SongKeep Clients WeirdBrandKeep Clients WeirdCall for International WritersBrandCall for International WritersOfficial Bland GuidelinesBrandOfficial Bland Guidelines