
Identity
2025“Divine intervention”: Universal Favourite overhauls a butt hygiene brand from top to bottom
The new identity for Saintly is Renaissance-inspired, with ornate typography, delicate tones and bare-bottomed cherubs.
Closest kin
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Brand
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Brand
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Brand
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For Old Times’ Sake
Brand
For Old Times’ Sake

Type in Use
Althea & Donna – “Uptown Top Ranking” / “Calico Suit” German single cover