Identity
2025Fifty shades of typeface, a London dominatrix gets her own brand identity
Branding agency WMH&I explore kink-friendly typography with an erotic rebrand project.
Closest kin
Identity
Elthy — A My Days Series
Identity
Natasha Lucas’ harmonious typeface family is launched by her old university tutors
Identity
“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity
Identity
Matt Willey’s Helions brand has a tender intensity in favour of tone rather than concept
This collaged architect’s identity from Alexis Mark drew from departure boards and timetables
Identity
This collaged architect’s identity from Alexis Mark drew from departure boards and timetables
Identity
Podcast company Gimlet’s new identity by GrandArmy is designed not to be too “slick”
Pokémon as Corporate Identities
Brand
Pokémon as Corporate Identities
On the Rise of Proprietary Corporate Typefaces
Brand
On the Rise of Proprietary Corporate Typefaces