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2015Mind-blowing ad for Skoda tracks your eye movements from afar...
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An eye-tracking advertisement for Skoda that uses advanced technology to monitor viewer engagement.
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Photography: Haw-Lin Services turn their gaze to eyewear

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Advertising: Ron Burgundy in a car advert. Dream come true.

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Joel Evey tests the visual boundaries of Gap through his “under-the-radar” work

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Claire Marie Healy on the significance of music videos and the emotional potential of advertisements