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2026POV: The creative agency model is dead – that’s why I shut mine down
Madison Utendahl is calling time on the traditional creative agency. Here, she dissects why she closed her own firm, how the model broke, and what’s rising from the ashes.
Closest kin

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“It doesn’t diminish its value”

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POV: I’m obsessed with copyright, and you should be too

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Here 2013: 3D illustrator Sarah Illenberger looks at creative success and failure

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“Nothing about the creative industries is linear”

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“You have to go after what you want because no one has your best interests like you do.”