Identity
2024Regrets Only’s colourful patchwork identity for Potluck reflects the ethos of small-batch cooking
The studio’s new identity for Korean pantry staples brand “speaks to home cooking and family gatherings”, pulling up new seats at the table for hand-crafted Korean cuisine.
Closest kin

Identity
Regrets Only’s identity work is the antithesis of big corporate branding

Identity
WhyNotDesign’s identity for The Tea Tips flips hot beverage branding on its head

Project
Bitter aftertaste: the fraught world of branding cultural food products

Project
A traditional Chinese dessert brand inspired by plastic collectible toys

Project
Changing the practice of dining at home: the creative determination of Momofuku Ando and instant noodles