Project
2022Simin Xu reveals the tricks behind his “straightforward, simple and regular” package designs
From perfume bottles to boxes, scented candles to shopping bags, the designer expertly blends minimalist style with clever, to-the-point graphics.
Closest kin

Project
Rational Simplicity: Celebrating Rudolph de Harak, an unsung hero of mid-century graphic design

Project
Product Design: Emilie Voirin keeps it simple with her Minimal Nativity Set

Project
Product Design: Alexander Penkin bags a beauty with his redesigned totes

Project
Sixpack France

Project
Clever set design makes for disorienting Schiele-inspired photo series

Publication
Jaeyou Chung’s rebrand for Beijing’s X Museum features a type inspired by twisted dimensions and chair legs

Identity
Effortlessly chic, office_hlc creates pared back designs for the Parisian clientele