Project
2025The case for consistency: staying relevant in a novelty-obsessed world
There are certain legacy brands that prove you don’t have to constantly change to keep consumers’ attention. We find out how they build loyalty and familiarity without becoming staid.
Closest kin
Adapt or die? When total brand overhauls work, and when they don’t
Project
Adapt or die? When total brand overhauls work, and when they don’t
Elizabeth Goodspeed on what happens when design becomes prefab
Project
Elizabeth Goodspeed on what happens when design becomes prefab
How designers and brands are morphing the next era of motion design
Project
How designers and brands are morphing the next era of motion design
Project
"Success often seems to correlate with persistence" – Harry Hitchens explores How to Breakthrough
Publication
“Good design is always marked by great consistency”: Studio Spehr and its ardent focus on book design
Identity
“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity