Project
2025The productivity paradox: why AI won’t speed up creative work
AI tools were meant to automate the boring bits and free up time for meaningful work. Instead, creatives speak of endless iterations, escalating client demands and entirely new categories of digital drudgery. Are we thinking about AI’s place in the creative process all wrong?
Closest kin
Light and Shade: exploring creativity’s AI conundrum
Project
Light and Shade: exploring creativity’s AI conundrum
Project
How PhotoRoom helps designers focus on the fun parts of the creative process
Will AI mean that creative directors get stuck in an “echo chamber” of design?
Project
Will AI mean that creative directors get stuck in an “echo chamber” of design?
Motion
POV: AI is at its best when combined with traditional processes