Websites worth waking up to: Base Design on forging more compelling digital environments

Mirek Nisenbaum of Base Design introduced the New York Nicer Tuesdays crowd to his concept of ‘digital magnetism’ – an approach to web design that centres on the medium as a tool for creative expression in a sea of sameness – using the studio’s process behind the web design and developments for the Studio Museum in Harlem as a case study.