Island Air’s Lei-zy Logo

Established in 1980 as Princeville Airways, Island Air, as it was renamed in 1995, is Hawaii’s leading regional and second longest-running carrier, with 352 weekly flights to seven destinations on the islands of Hawaii, Kauai, Lanai, Maui, Molokai, and Oahu, on a fleet of two adorable “twin-engine turboprop short-haul aircraft” that accommodate 46 and 64 passengers. Last week, Island Air introduced a new logo and livery designed by New York, NY-based Clark/Huot.ClarkHuot was asked to help re-imagine and redesign Island Air’s overall brand identity with a focus on the development of an eye-catching new aircraft livery. The new identity consists of a bold and graphic representation of Hawaii’s iconic and storied lei. The color program includes a selected range t