It’s Lonely at the Bottom

To celebrate their “most overlooked, least tinted, and least popular colors” Sherwin Williams has introduced its inaugural The Loneliest Color™: Kingdom Gold SW 6698 (137-C5). To complement the color selection and launch the initiative, Sherwin Williams has collaborated with Dapper Dan, who has “lent his creative vision to reimagine Kingdom Gold SW 6698 through a collection of wearable art pieces in partnership with Sue Wadden, Sherwin-Williams Director of Color Marketing.” Wouldn’t be surprised if these lonely color selections have more cultural impact than Pantone’s lackluster annual choices.