"Logo Beginnings" Book

If this breakdown of five logos by author Jens Müller is any indication, his new book from Taschen, Logo Beginnings is a must-have: “Delving into the origins of modern trademarks and gathering more than 6,000 logos from the mid-19th century to 1940, Jens Müller’s extensive complement to Logo Modernism is essential for anyone interested in the history of corporate identity and its fascinating influence.”