Loud in New York City

A new identity, designed by Open, has been launched for WNYC (93.9 FM, AM 820), the regional provisioner of NPR & PRI news broadcasting and arbiter of exquisitie cultural infotainment. The station is recognized for its nationally syndicated programs hosted by namesakes such as Brian Lehrer and signature shows such as Studio 360 with Kurt Andersen. For non-New Yorkers, live and archived shows can be accessed at wnyc.org. The new blocky mark is formally staid in contrast to the modular and retro predecessor. A sober weight of Gotham is resilient at small sizes online. Moreover, this tight approach fits in the familiar family of NPR and BBC. At first glance, the call sign is unembellished as four distinct letters…but with a twist. I am inclined to guess that these blocks are a clev