Brand
2022Minor League Marvels
“Defenders of the Diamond” is a three-year partnership between Minor League Baseball and Marvel Entertainment with each of the 96 participating clubs “hosting at least one Marvel theme night at their ballpark involving popular Marvel Super Hero character appearances, special Marvel-themed uniforms, custom Minor League Baseball-themed comic books and entertaining Marvel-themed activities and promotions throughout the game too.” As part of this initiative, Marvel animators have reimagined logos for all participating clubs. Shown above are only three of the transformations (originals on top, Marvel’s on the bottom) and the full roster of logos is being revealed on a daily basis through the months of October and November.
Closest kin
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Identity
Sports Fandom as Brand Lesson